Over the course of just a few weeks, I worked with this dynamic pair of business partners on branding the launch of their podcast, The Why and the Buy; an engaging conversation about their own personal business experience to share with the world. Inspired by the obvious cues of the name, the branding was too spot on to ignore this simple solution. Hosted by Christie Walters and Jeff Bajorek, you can look forward to listening to new episodes starting 2017.