I recently had the opportunity to work as the sole designer on the Knot online's editorial team to update their digital brand voice on both their content pages and social platforms. Focusing on Facebook and Pinterest reach, we were able to inject some fun and experimental designs into their pages to boost traffic leading directly to the website. After seeing the audience respond positively to the new creative look, we knew we could push the boundaries of this loyal fanbase, resulting in some of the highest organic social response the Knot has ever seen on Facebook. All art direction, illustration, and collage work was done independently over the course of a 6 week on-site strategy brainstorm and implementation session.