SmartyPrep came to me with a couple of icons and an established logo to get started, but not much else. So when asked to re-design their pitch deck for their first few rounds of funding, we first decided to take a step back and look at their brand as a whole first. Using their existing assets, I paired appropriate typefaces for a start-up SAT prep company with a bold color palette to showcase their work with younger audiences, and gave them the real kick their pitch deserved.