With a simple diet shift, the Paleo diet is exploding in the US and helping millions of Americans with various medical problems. Yet, every great diet comes with a lack of convenience, and people with busy schedules have trouble keeping up with the rigorous cooking schedule the Paleo diet requires. Keto was founded on the simple idea of making good food that makes you feel good, because when you eat right your body treats you right. The founder of this start up company came to me to help her encapsulate this vision for the new packaged food line serving all Paleos with busy schedules alike.