In the world of a fast paced bartender, the uniqueness of a brand may seem slight, until you peek his interest with curiosities. For this initial launch of Jeremiah Weed’s newest concoction, our aim was to put it right into the hands of the gatekeeper. Working with a team of strategists, copywriters and production artists, I worked as a supporting Art Director to helped concept Jeremiah Weed's "8 Weeks of Gifting", our custom designed mystery boxes delivered right to the bar from the brand. Bypassing the noise of the bar patrons, we were able to go straight into the hands and hearts of some of the biggest influencers behind the bar and shelf.
Designed with Colangelo