What happens when you take the smallest investment team from the largest liquor company in the world and task them with discovering the next big spirit? Some real craft and attention to detail. Over the course of 6 months, I worked through Colangelo as the lead branding designer with the founders of Diageo Ventures, to create an authentic identity for this ambitious group trying to redefine spirits. Art directing illustrators, videographers and photographers throughout our journey, the final branding provided this small VC team three unique marks to define the process of creation, from barrel to bottle.

Designed with Colangelo
Cards Printed by: Letterpress Trade
Video Footage by: Jack.tv
Illustration by: Steven Noble