Chateau la Paws wine label was re-launched by Rosenblum Cellars in support of the founders love of dogs, and the incredible cause to give back to no-kill shelters. Through a national partnership, each bottle supports the North Shore Animal League America, the world’s largest no-kill animal rescue shelter and adoption organization. Changing the conversation around the table was no easy task, and by taking a bold approach to the communication and design right in the aisle – has made Chateau la Paws one of Diageo’s fastest growing, and most charitable, wine labels to date. I worked as the lead Art Director on all supporting brand materials. 

Designed with Colangelo
Photography by Carli Davidson