Arch InfoTech came to me with a blank canvas, and together we came out with an inspiring burst of color for their innovative new software engineering firm. Looking for something that was clean and simple, but personified the “tech-atmosphere,” the team was still looking to stand out with design through bold color and something that was just slightly different. Together, we developed a unique identity complete with a pairing color palette, typeface selections, and custom icon set, all packaged in a cohesive brand guideline for them to use with their website and agency launch.